The Edsel: American Innovation at the Wrong Time
When the Edsel was introduced in 1957, Ford Motor Company believed it had created a car that would become one of America’s most successful new automobiles. Instead, the Edsel became one of the most famous unsuccessful gambles in automotive history. Although the Edsel disappeared from production after only a few years, its unusual styling, innovative technology, and place in American automotive history have made it a highly collectible classic car today.