By: Rebecca Hughes, Executive Director, ICARE Union County

October is a special month for communities working to prevent substance use. It is a time to recognize that prevention is not simply about telling young people what not to do. True prevention is about creating the conditions that help children, teens, families, and adults make healthy choices and thrive.

Prevention begins long before a substance is ever offered. It starts with strong families, supportive schools, positive friendships, caring adults, healthy activities, and communities where people feel connected and valued.

For parents and caregivers, prevention can be as simple as talking with children about alcohol, tobacco, vaping, marijuana, and other substances. It means knowing who our children spend time with, setting clear expectations, and creating an environment where young people feel comfortable asking questions.

Schools also play an important role. Educators help students develop decision-making, communication, problem-solving, and coping skills. These skills can help young people navigate peer pressure and other challenges they may encounter.

Our community also has a role to play. Local businesses, civic organizations, faith communities, healthcare providers, law enforcement, schools, parents, and youth all contribute to a stronger prevention environment.

One of the most important things to understand about prevention is that it works best when we work together. No single organization can address substance use alone. Community coalitions such as ICARE bring partners together to identify local concerns, share resources, educate the public, and implement strategies designed to reduce risk and strengthen protective factors.

October also brings Red Ribbon Week, providing an opportunity for schools, families, and communities to celebrate healthy, drug-free choices. It is a reminder that prevention is not just a week or a campaign—it is something we practice throughout the year.
Prevention is an investment in our children, families, and community. Every conversation, every positive connection, and every opportunity we create for young people can make a difference.

This month, we invite everyone in Union County to ask: "What can I do to strengthen prevention in my family, school, workplace, or community?"

Together, we can create a community where healthy choices are supported, positive connections are encouraged, and every young person has the opportunity to reach their full potential.

For information about ICARE prevention programs, community resources, or opportunities to get involved, contact ICARE at 865-216-0475 or visit icareunioncounty.com.