Launch of New Eye-tracking lab expands research opportunities at UTIA
What captures the eye may hold the key to research solutions
KNOXVILLE, Tenn. — What is the value of a gaze? In the hands of researchers at the University of Tennessee Institute of Agriculture, the value could be immense. The Institute’s Department of Agricultural and Resource Economics recently launched the REM Lab—an acronym for research, extension and marketing—to capture visual attention data that can be used to develop a myriad of solutions.