Fast Food Christianity
Being a natural-born card-carrying smart aleck, I simply love one-liners, especially catchphrases. Catchphrases are the basis for most advertising and the purpose is to quickly grab our attention.
The best one-liners stick in people’s minds and when heard we will associate the phrase with a particular product, brand or even an idea. The end goal of branding is to create consumer loyalty to a particular product or concept.
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